企业文化

聚丰园命名的由来:

  20世纪90年代,聚丰园考察了中国东北、华南等水稻产地,发现了优质大米基地,其凝结稻田原野的气息,得自天然清泉的浇灌,自然凝露的滋养,簇拥白皙,颗颗静美。在聚集物华天宝的土地,布满了金灿灿的、遍地飘香的稻穗,大自然的妙斧神工描绘出一幅丰收的景象……在这里,优质的环境不仅是山水灵气,更是淳朴的民风与悠久的农耕文化的凝结。聚丰园人想跟人们分享最质朴、最自然的大米,于是,便有了“聚丰园”这个品牌企业名称。

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企业精神:敢为人先,追求卓越


   聚丰园在经营管理思维中一直敢于创新,每年做好3年的规划,经营1个,储备1个,研发1个,永不落空,力争走在行业的前面,成为行业的领跑者。

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企业宗旨:打造粮油精品  倡导品位生活

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企业使命:让大家都能吃上健康的放心粮油

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服务宗旨:凭粮心做好米  缔造健康生活



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企业目标:做广东大米行业的领跑者

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价 值 观:健康与责任 同为一家人

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管理理念:以发展求生存  以创新求突破 以文化求持久

经营理念:诚信立业 品质为本  顾客至上  开拓奉献

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质量方针:预防为主 控制关键  持续改进  精益求精

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精典广告语


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